Anti-Bonds campaign launched after same-sex couple advert
Conservative Christian group Family Voice Australia has launched a campaign against Australian retailer Bonds, in response to featuring a same-sex couple.
The organisation鈥攁 key player in the unsuccessful 鈥榥o鈥� campaign during the 2017 marriage equality plebiscite鈥攖his morning emailed its members and supporters, urging them to contact Bonds directly to express their displeasure.听
The email, from Family Voice Australia national director David d鈥橪ima, says: 鈥淭he Bonds advert is hardly the appropriate message at any time of the year 鈥� and particularly not ahead of the nativity season.
鈥淐hristmas is a special time that bonds faith and family. It should not be contaminated by businesses pushing explicit images into the marketplace.
鈥淢any Australian families will no longer be comfortable purchasing from a company that displays a blatant disregard for the nativity season.鈥�
D鈥橪ima called on the iconic Australian retailer to both apologise for and retract the 鈥渁ppalling ad鈥�.
鈥淏onds should apologise and withdraw its current advert that undermines the bonds of faith ahead of Christmas.
鈥淚 encourage you to send a very short but polite email to Bonds, urging them to turn away from endorsing same-sex behaviour and to cease undermining family and faith especially ahead of Christmas.鈥�
While the advertisement has drawn controversy, it has been met with a largely positive response on social media.听
On the Bonds Facebook page, where the photo featuring two men wearing Bonds underwear kissing , the majority of the 10,000 reactions were positive, with the love heart emoji being the most popular response.
D鈥橪ima, who is based in South Australia, is known. for being one the state鈥檚 most persistent writers of letters to editors on same-sex issues.听
The Family Voice Australia website proudly states: 鈥淒avid is one of the most prolifically published writers of letters to the editor of The Advertiser newspaper in South Australia.听
鈥淭hat paper has printed more than 350 of his contributions, while 100 have appeared in various other newspapers.鈥�
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The author, Peter Hackney, has written a restrained and commendably factual article; and I am one of those Australians who have seen fit to, as he puts it, “contact Bonds directly to express their displeasure”. I would have done the same if the advertisement had featured two women, or a man and a woman. Paul Mitchell, on the other hand, sees what is not there: it is not possible to infer from the photograph that either of the people ‘loves’ the other, only (as i am sure Bonds intended) that there is a physical sexual relationship between them. The God and Father of our Lord Jesus Christ explains to us – and we ignore him at our peril – that true love (i.e. the ‘agape’ love that Jesus has for us) “rejoices not in iniquity”. Iniquity (sin, wickedness, unrighteousness), God tells us, includes sexual relationships between two men; or between two women; or between two people who are not married to one another; or between two ‘married’ people one of whom still has a living but divorced spouse. What God sees in the advertisement, therefore, is not love, as Mr Mitchell would have us believe, but a rejoicing in sin, specifically the sin of lust (i.e. illegitimate desire). In our era, ‘love’ is a fashionable but much-abused word; ‘sin’ is scarcely mentioned. The promotion of sin, for commercial purposes or otherwise, can only corrupt the people who are exposed to it. It certainly cannot edify, nor encourage the personal repentance for sin that God requires as the precursor to granting someone His forgiveness and His gift of eternal life through faith in the Lord Jesus Christ.
What year is this? 2019, oh I completely forgot! All I see is two people in love, what the world exactly needs a lot more of. Seriously and honestly, people are super sensitive and snowflaky in 2019.